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Responsiveness is a highly valued attribute of brands, so get chatty. Reply to every message and comment, answer questions, and keep content up-to-date. In fact, you should be scheduling a regular audit of your Facebook Page to check for and remove any outdated content. Your About section should always be accurate, up-to-date, and on-brand. You can find more detailed strategies in our guide to getting more Facebook Likes and this list of little-known Facebook tips and tricks. In simpler terms, Business Manager is a tool that allows you to manage your organic and paid Facebook posts.
It also allows you to work effectively with team members and outside contractors and agencies. In a way, Groups are like the online equivalent of your favorite coffee shop or community center. They are digital spaces for people to share information and ideas… and hopefully, a passion for your brand.
With 1. But if people are passionate about your brand, you may not even need to create a special space for them to gather: sometimes fans will create their own Facebook Group with a focus on your brand. Lucky you! Facebook users exchange 20 billion messages with businesses every month. Twenty billion! One surveyed Facebook user said he would only wait 10 minutes for a response before moving on to another brand. The solution to these expectations?
Chatbots: automated response tools that are always on to help an interested customer, like this one from Booking. To set up your own Facebook chatbot, check out our step-by-step guide to creating a Facebook Messenger bot. So you crafted the perfect post: the wording is just right, the imagery is outstanding and the question is super engaging. You might be surprised by the percentage of followers your organic posts will likely reach :.
Sometimes, your great content just needs a little boost. Fortunately, you can extend your reach without breaking the bank using Facebook Ads. Like traditional advertising, a Facebook ad is content you pay to share with a specific, targeted audience.
The goal is to get your brand in front of the right eyeballs, whether your goal is to build brand awareness, engagement or traffic. For detailed steps to launching a targeted Facebook ad campaign, check out our complete guide to advertising on Facebook.
As soon as you place it on your website, the pixel will start collecting data. Successful Facebook marketing requires maintenance: this is not a set-it-and-forget-it situation. That way, you can learn, and tweak, and try again so your strategy is constantly improving. You can track audience engagement directly through Facebook Insights , which measures metrics such as….
Outside of Facebook — actions like purchases or other website conversions — need to be tracked with external tools like Google Analytics, Hootsuite Impact , UTM parameters , and Hootsuite Social Advertising. Using an integrated tool like Hootsuite Social Advertising , you can review organic and paid content side by side.
And with a unified overview of all social media activity, you can easily make data-informed adjustments to live campaigns and get the most out of your budget. For example, if an ad is doing well on Facebook, you can adjust ad spend across other platforms to support it. On the same note, if a campaign is flopping, you can pause it and redistribute the budget — all without leaving your Hootsuite dashboard.
But the good news is you can get started without investing a dime. So get in there, get your hands dirty and learn as you go.
Manage your Facebook presence alongside your other social media channels using Hootsuite. From a single dashboard, you can schedule posts, share video, engage your audience, and measure the impact of your efforts. Try it free today. Get Started. Having a Facebook Business Page makes it easier for people to discover and interact with your brand online.
Find out how to set one up here. Want to be a Facebook power user? Of course you do. These tricks will save you time, give you an edge on your competitors, and improve your overall Facebook performance. Even though Nike is such a household name, they still have competitors. Adidas and Under Armour aren't just going to sit back and let them maintain the majority of the market share.
You would think the competitive nature of the industry would encourage them to step up their promotions. But they don't have to. They have established and continue to maintain a strong brand image, which resonates throughout their Facebook page.
They have quite possibly the most famous slogan out there, so they grab onto that popularity and incorporate it in their cover photo, photos shared, and through a branded hashtag. Nike's Facebook Page is a balance of new products, science, charitable initiatives, and encouragement.
One way they differentiate themselves from their major competitors is by emphasizing the research and development that goes into every design. Their products are seen as the result of extensive engineering or science experiments, which evoke the idea that these items are both cutting-edge and high-quality. Think about how you've positioned your business and presence on Facebook as it relates to your brand as a whole.
How does your brand message support or complement the products you're delivering? Does your larger brand message run through the products you're delivering?
Instead of saturating your Facebook Page with content about your products, can you use it as a place to establish and reinforce your brand message?
Ask yourself some of these questions, look at competitors in your industry, and consider what you can learn from them to take your Facebook marketing to the next level. If you've been on Facebook for any amount of time, you've likely come across Tasty. The brand, which is owned by BuzzFeed, produces engaging videos about making delicious food items in a short amount of time.
Tasty does such a good job when it comes to captivating users with their videos, but it's not for the reasons you might think. Sure, the videos are visually appealing, they're short, and they're about food — who doesn't love videos about food, right? But there's something else the brand does better than most: the marketers behind Tasty's brand understands the context and experience of users on Facebook.
For instance, Tasty's primary medium for delivering content on Facebook is video. What makes those videos unique is that the videos don't require audio for a user to engage. This might seem like a minor detail, but it isn't — for instance, consider scrolling through your News Feed and stumbling across a video that auto-plays, and understanding it without audio. That would make you pause for a bit longer, wouldn't it? What kind of videos would work seamlessly within a product like that and allow you to share it with your friends?
They figured out a way to make their content readily available for users no matter the context, whether on their Page or in users' feeds. So while they benefit from visually appealing video content that's short and engaging, more importantly, they've understood the context of where users would consume that content and crafted an amazing user experience as a result.
When you're posting content to your Page, try to think about all the areas where users might interact or engage with that content and make sure it's optimized for those areas. It's unlikely that you'll be able to create content that fits all areas, but that's why you need to diversify your specific areas on Facebook.
For instance, a video posted to your Page might not work well if you shared it in Facebook Stories, too. It's critical you consider the context and overall user experience when you're creating content on Facebook. You'd be hard-pressed to find anyone who hasn't heard of National Geographic.
In recent years, the brand has consistently ranked number one among brands on social media in the United States , with well over 2.
National Geographic describes itself as being the world's leading multimedia destination for the best stories in science, exploration, and adventure. And I think it would be tough to disagree with that statement.
One particular area National Geographic excels on Facebook is real-time audience engagement. This was on full display in their "Safari Live" series. Throughout the series, National Geographic scientists, photographers, and other teams broadcast their assignments in real-time using Facebook Live. In one broadcast, viewers were invited to join the team live on a Safari in South Africa, and watch a female leopard consume its prey.
Throughout the broadcast, users were able to post comments and ask questions that the National Geographic team would answer right then and there. Ultimately, the brand understands that communication and engagement are at its best and most effective when it's a two-way street.
Their broadcasts opened the door to an unbelievable experience, and initiated conversation and engagement among its Facebook audience.
Think about how you can use tools like Facebook Live for events, trade-shows, or even company outings to engage with your audience in real-time. Encourage your customers and prospects to engage with your business by asking questions, or creating polls. Instead of creating content that focuses on one-way communication, engage with your audience by creating content that invites them into the conversation and encourages feedback.
Fitbit is a relative newcomer to the market in comparison to the brands previously mentioned, but they've made a name for themselves quickly, especially on Facebook. If you aren't familiar with Fitbit yet, you probably will be very soon.
The company offers trackers and smartwatches that track a variety of health measurements, from how many steps you take in a day to how many hours of sleep you get. If you're on a weight-loss plan, Fitbit products can also help you track your daily calories burned and overall progress. For being a brand in a relatively new industry, you might expect their marketing to push a hard sell, like "our wearable tech is projected to be one of the hottest products in the coming years".
However, with Fitbit, you'd be wrong. They actually do very little product promotion on their Facebook page. Instead, their approach focuses on physical and mental health with exercise tips and encouragement. Their strategy is rooted in empowering fans to set fitness-related goals. When you like the Fitbit page, it's almost like you're joining a fitness support group. Many of their posts consist of inspirational quotes and resources to stick to your health and wellness regimen. Another way they create a supportive community is by encouraging Fitbit users to share their stats with their Facebook friends.
Everything that your Fitbit tracks can be posted directly, so this is a great way to share your successes and stay on track. Offering incentive programs like this is financially beneficial for existing customers, and it also sets up a support system of friends who've joined a fitness journey together.
Even if you aren't interested in buying a Fitbit, the company's Facebook Page provides a ton of tips and inspiration that can help you stay on track throughout your fitness journey. Collaborative environments like this can't help but motivate you to strive towards your health and wellness goals. Ultimately, Fitbit manages to create a sense of community and support through the content they post. Best of all, you don't need to own a Fitbit watch to benefit from the content they share. Think about how you can provide value for your audience even before they become customers.
Yes, the goal is to eventually have prospects purchase, but providing significant value first can lead to long term buy-in and loyalty.
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