What should reiss do about whoozit

He perceived a reason for this to be the level of difficulty of the questions 7. Menu de navigation ouvert. Fermer les suggestions Recherche Recherche. Ignorer le carrousel. Qu'est-ce que Scribd? Signaler ce document. RR No. Success of Trivial Pursuit in Canada was crucial 3. Sales Strategy 8. Parin Shah. Zia Jutt. Rohith Girish. Rekha Joy. Lorenzo Luigi Gayya. Meann Cubol. Ayush Gupta. Acharya Ambika. Dexie DB. My recommendation is to launch Whoozit.

The Whoozit game allows Trivia Inc. Trivia Inc. The case indicates that Trivia Inc. Another reason to launch Whoozit is the low cost of the endeavor. If analogous estimation holds true, Trivia Inc. Also Reiss suggested a Success of Trivial Pursuit in Canada was crucial 3.

What risks and obstacles had to be overcome to pursue the opportunity successfully? Advertising Did not possess the Advertising budget of larger companies, i. Parker Bros. Manufacturing with little lead time 4. Cash Flow 5. Sales 6. It does not involve the risk of launching a completely new product in the market. As far a difficulty is concerned, Reiss could decrease the level of difficulty of the existing TV guide game by introducing cards with photos instead of questions. This will make it easier and more fun for people to play, plus by establishing special age and group categories people will know what to expect as far as difficulty is concerned.

At the same time, launching WHOOZIT as a completely different product would mean that Reiss would have to face all risks of introducing a new game in the market. He should start over by finding new cooperators to finance and advertise his product and also train people to play an entirely new game. As a result, Reiss should market a slightly different trivia game, which includes a photo category and minimizes the level of difficulty in order to boost sales.

This student written piece of work is one of many that can be found in our University Degree Marketing section. Get Full Access Now or Learn more. See related essays. Nevertheless age and life cycle can be tricky variables.

Gender: gender segmentation has been applied to clothing hairstyling cosmetics and magazines. Other marketers also noticed opportunity for gender segmentation for e.

Income: it is a long standing practice in such product and service categories e. ING Direct also hires sponsors sports competitions such as the world form U. K one motor racing championship. This has helped to further project ING Direct global brand image because their brand logos always on display as these events see Appendix B. An Apna Bazaar or a Sahkari Bhandar also poses as competitors for Spencers because of their specialisation in groceries. About 7million Kirana stores across the country have served as traditional retailers for many decades.

Unilever has inched its Lux brand almost on par with its largest selling soap brand - Lifebuoy. The pre-Independence ads were mostly about ladies' goods, gents' clothes, traveling, eating places and entertainment for the Britishers in India.

Motor cars, electricity and lift in houses were luxuries in those years. It is only after Independence and the abolition of the princely order that a new-born middle class received the attention of advertisers. Dependability was given the lowest level of importance.

This next graph shows the feedback from the questionnaires that the staff completed. The results were calculated as before and the level of importance of the performance objectives determined.